Starting from The Bottom Up –
My Roots:
Being a third-generation pharmacist and having exposure to formulating dermatological products in my early career gave me an edge when I transitioned over to cosmetics after completing my master’s degree in pharmaceuticals. Basic sciences, medicinal and phytochemistry always intrigued me to dig deeper into the fundamentals and theories of how molecules work in sync with human skin and intuitively my passion was to bring life to highly efficacious products with amazing sensorial textures, into cosmetics.
The World of Beauty –
My Passion:
Since then, I have truly been fortunate to have gained experience working on 22 diverse brands for Estée Lauder, Unilever, and L’Oréal, the three global beauty powerhouses and bringing to fruition hundreds of innovative and award-winning skincare products valued in the billions of dollars. I led legacy brands with game-changing products, created new franchises and portfolios, as well as nurtured new brands from its roots. My established track record of over two decades producing quality work in cosmetic, cosmeceutical, indie brands, OTC, dermatological, ingestible and pharma product development across mass, masstige, luxury, celebrity, startups, doctor’s, and professional spa brands has exposed me to the best of all technologies available at disposal to create state of the art beauty products. Having traveled extensively during my career, I have seen the ever-evolving cosmetics markets of different cultures, countries, and ethnicities. This exposure has given me a thorough understanding of bringing the best in customized beauty to the world.
Commitment to Deliver Results -
My Expertise:
My strength is in leading R&D global networks and offering expertise in advanced product development, new brand creation, and penetration into new markets. I have overseen all aspects of R&D including, upstream and downstream research, formulation, package innovation, market trends, competitive intelligence, mergers/acquisitions, clinical testing, safety testing, product integrity and regulatory. My expertise is in driving disruptive concepts for 3-year innovation calendars, providing R&D capabilities to start-ups and indie brands, assembling high performance teams for competitive advantage, leveraging assets from key partners to create breakthrough innovation with speed to market, foster collaborations for streamlined execution and provide compelling scientific support to new product launches.
Sharing and Paying it Forward -
My Knowledge:
I serve in several cosmetic societies, and scientific boards and strive to positively influence those who seek guidance through mentoring. Having worked with some of the brightest minds in the industry and having a broad network worldwide, I am here to share my valuable and unbiased knowledge plus experience to guide entrepreneurs, formulators, brands, and chemical manufacturers in their quest to succeed in the cosmetic industry.